Skip to main content

ChatGPT is coming to Snapchat to be your new AI BFF

Snapchat is best known as a popular social media app for sending photos/videos to friends and watching bad reality shows. But starting today, Snapchat also wants to be your go-to destination for ChatGPT. Yes, that’s right — the same ChatGPT technology that caused Bing Chat to declare it wanted to be human.

Per an announcement on the Snapchat Newsroom website, ChatGPT is coming to the Snapchat app in the form of the “My AI” chatbot. My AI will appear in the Snapchat app just like any of your other friends. You’ll find My AI on the Chat page, you can view its profile, look at its avatar, etc. At a glance, My AI looks like any of your other Snapchat friends.

My AI brings ChatGPT to Snapchat

ChatGPT-powered My AI chatbot running in the Snapchat app.

Unlike your real human friends, however, My AI is a chatbot powered by ChatGPT. But Snapchat doesn’t want you to think about that too much. It’s presented My AI as another Snapchat friend because that’s how it wants you to interact with it. Snapchat says that My AI “can recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for your cheddar-obsessed pal.”

Despite Snapchat’s special branding, My AI is essentially just a mobile version of ChatGPT tucked away in the Snapchat app. But it’s not exactly the same ChatGPT you can interact with on your desktop. According to The Verge, Snapchat has customized My AI’s responses to follow the app’s own trust and safety policies. Furthermore, none of My AI’s replies will include “swearing, violence, sexually explicit content, or opinions about dicey topics like politics.”

But even with those added restrictions in place, Snapchat is well aware of how off-the-rails ChatGPT can be coerced into becoming – and says as much in its press release:

“As with all AI-powered chatbots, My AI is prone to hallucination and can be tricked into saying just about anything. Please be aware of its many deficiencies and sorry in advance!” Snapchat is saving all My AI conversations and says they “may be reviewed to improve the product experience.”

How to use My AI on Snapchat

Pricing options in the Snapchat app on an iPhone.
Joe Maring/Digital Trends

It’s also important to note that Snapchat isn’t rolling out its ChatGPT-powered My AI to everyone. While My AI is rolling out to Snapchat users today, it’s only available to those subscribed to Snapchat Plus — Snapchat’s optional $3.99 per month / $30 per year premium service. Considering ChatGPT’s Plus subscription costs $20 per month, it’s actually not a horrible value.

Snapchat says it eventually wants all Snapchat users to have access to My AI, but for now, Snapchat Plus members get the first go at it.

Why bring ChatGPT to Snapchat in the first place?

The ChatGPT name next to an OpenAI logo on a black and white background.
Image used with permission by copyright holder

All of that sounds great — but why? Why is Snapchat the latest destination for ChatGPT? Per Snap Inc. CEO Evan Spiegel, it’s all about getting people more comfortable talking with AI:

“The big idea is that in addition to talking to our friends and family every day, we’re going to talk to AI every day. And this is something we’re well positioned to do as a messaging service.”

The idea of talking to AI every day may sound ambitious at first, but when you step back and think about it, it really isn’t. Microsoft is pushing its ChatGPT-powered Bing service like crazy, Google has big plans for its Bard AI service, and Spotify recently announced new AI functionality that plays customized music for you.

Snapchat is just the latest frontier for ChatGPT, and it’d be silly to think it’s the last.

Editors' Recommendations

Joe Maring
Section Editor, Mobile
Joe Maring is the Section Editor for Digital Trends' Mobile team, leading the site's coverage for all things smartphones…
You can now video chat with a ChatGPT AI — here’s what it looks like
Call Annie ChatGPT app on an iPhone.

Showing up to a videoconference as your digital avatar can be quite fun. Apple lets you do just that with Memojis during FaceTime. If you want something more ambitious on a different platform, Avatarify will turn into Albert Einstien or Mona Lisa for Zoom calls. But what if you could bring an AI conversation to life? Say, by talking to ChatGPT as if OpenAI’s AI was a CGI person talking to you on a video call?
Well, that’s now possible. Call Annie is an app that turns ChatGPT into Annie, a talking female avatar that doesn’t look like a glitchy visual mess. Developed by Animato.Ai, the app is currently exclusive to iOS 16, but you can also use it on macOS 13 machines with an M-series processor inside.

A ChatGPT-powered video call in action
Another limitation is that you need at least the iPhone 12 or a later model to start a video call with Annie because the real-time conversion of linguistic prompts into visual cues draws power from Apple’s Neural Engine.
The app’s makers claim that talking to Annie “face-to-face in real time time feels more natural and faster than typing and reading text.” So far, the sample videos we have seen on social media, like the one above, show a fairly convincing video call interface.
Right now, Annie appears to be pretty good at holding a fluent conversation, even though the voice sounds robotic, and the phrase pausing could also use some work. The answers, however, are typical of the answers you would get while texting back-and-forth with ChatGPT. And given enough time and improved voice training, Call Annie interactions can become a lot more natural-sounding.
It all brings back memories of the sci-fi flick Her, in which Joaquin Phoenix’s character falls in love with one such AI. One user asked on Reddit whether Annie can have a “memory” system that will turn it into a smarter “friend,” to which the app developers replied with “soon.”
This is only the beginning for Annie
Users who have tried the app note that it occasionally flubs the pronunciation of words, but once corrected, it also learns right away. One user described this experience as “scary stuff.”Another issue it has is with pronouncing words in languages other than English, something that the developers are trying to fix.
Thanks to its ChatGPT smarts, the app’s developers say it can help you with everything from learning and web searches to serving as a tour guide or even a virtual companion. We don’t know if it’s as smart as other virtual partner apps like Replika, but considering the fact that Annie is based on ChatGPT (and its vast data training model), you can have a significantly deeper and fact-driven conversation with Annie.
Animato’s App Store description notes that the AI keeps all conversations “confidential” but hasn’t specified what kind of security measures have been put in place and whether it uses the user conversations for training and refining Annie’s systems.

Read more
Boring Report is an AI app that revolutionized how I read the news
Boring report app on iPhone

I recently wrote about an app called Shortwave and its AI summarizer feature, which turns long, bland emails into short summaries with most of the core details intact. I've gotten used to that convenience to such an extent that I now want a summarized version of all the content that I read online, especially verbose news stories. By sheer luck, I came across the listing of a new app called Boring Report.

The app promises to “remove sensationalism” from news and relies on an AI capable of “generating humanlike text” to make them boring to read. Of course, these AI-generated summarized articles are not a substitute for the real stories that require considerable human effort, but if you are running short on time, but want to get a brief overview of everything that’s happened in the past 24 hours across different fields, Boring Report is the app that deserves room on your phone.

Read more
Expedia wants you to plan your next vacation with ChatGPT
Expedia's ChatGPT feature.

If it seems like AI is taking over the world, that’s because it certainly feels like it. OpenAI's ChatGPT has made waves over the past few months, and more and more apps seem to be integrating AI somehow.

Expedia is the latest one, and it wants to use ChatGPT to help you plan your next vacation.

Read more